Key Academic Features of ACCURATE PGDM Program

  

1. Innovative curriculum, based on skills requirements of various organizations across the world is jointly designed and developed by academia from AIMT, IIM and various industry experts.

2. Curriculum delivered by highly qualified faculty with industry exposure (like Banking, FMCG, Real Estate, Consulting, Insurance, Manufacturing, IT, Stock Market etc.)

3. Value adding subjects on Decision Making Models, Business Plan Proposal, Entrepreneurship and Innovation Management, Banking and Operations Management, Corporate Restructuring and Valuation, Global Shipping and Logistics Management, Marketing Paradigm in Emerging Markets, Competency Mapping, Business Analysis and Data Mining in addition to regular courses on core management disciplines.

4. Dual specialization with equivalent weight-age focused & fast paced trimester program and Specialization electives starting from 3rd trimester in order to give an idea of the trade where student is going for their Summer Internship Program (SIP).

5. Weekly Industry-Academia interface with students: Industry Experts provide specific inputs and real-time challenges of corporate for enriching the students’ experience. Every Saturday is designated for corporate interface, where in the experts share their ideas and practical challenges with the budding Managers.

6. Academic tie-ups: Students are benefitted with an exposure to Global management practices and comparative management tools used in different nations, through a strategic Tie-up for an “International Certification Program” with Nanyang Technological University, Singapore and University of Auckland, New Zealand.

7. Learning through sharing and interactive participation in Projects & Management Games etc.

8. Multiple Teaching Methods: Creative / Innovative teaching methodological approach, Role play, Simulations, Case Studies, Live projects for individual student for their holistic developmental needs by faculty mentors.

9. Frequent National and International conferences to let students have a feel of challenges being encountered by the corporate organizations at the global level.

10. Quarterly seminars on various functional areas of management like HR, Finance, Marketing, It and IB.

11. Contemporary research inputs through subscription of national / International on-line/off-line journals.

12. Open Access of international journals for students to enhance their research based learning.

13. Communication lab in addition to dedicated Classes for effective accent neutralization, communication skills and personality development.

14. Daily newspaper (Mint and Business Standard) reading and analysis for effective communication skills, confidence building and regular updation of the current affairs at domestic and world at large.

15. Regular industrial visits to give the students a real time exposure of the processes and procedures at corporate sector.

16. Student summer internship with top-notch corporate like Bank of Maharashtra, ICICI Securities, IMRB, Samsung, Nestle, LG, Volvo India, Havells, Dabur, Yamaha Motors, Religare etc.

17. Working on off-campus live projects (Big Bazar, S.Chand & Co., Expo-Mart, and International Trade Fair) to gain first hand industrial exposure and feel the pulse of management functions through diverse study groups.

18. Regular indoor / outdoor club activities for all around development of students.

19. Regular workshops like SPSS, Stock Market, and Live Skills.

20. Special module for MS-Advanced Excel to enhance their analytical and business acumen.

21. Teaching with latest audio-visual teaching aid. All the classrooms are fitted with smart boards.

22. Pre-placement preparatory classes to build their confidence before they actually appear in for the placement drive at campus.

23. On-line platform for student faculty interaction beyond classrooms.

24. Certification in digital marketing – To enable students using contemporary platforms like social media, mobile, display and search engine marketing.

25. Certification from NSE – To augment the skill in money and capital market, insurance, mutual funds and banking.

Proposed Certificates in Various Electives

Marketing

• Certification in Sales – To inculcate hard core selling techniques through innovative and creative ways.

• Certification in Retail – Preparing students for burgeoning and most challenging sector, particularly in the area of retail operations and management.

Information Technology

• Certification in ERP & SAP – To learn and know the applications and integration of various functional areas of business enterprise.

• Certification in Network security – To enhance the skill and utility of ethical hacking and cyber laws.

• Certificate in Data Scientist – To improve the analytical skill through various tools like SPSS, R. 

Human Resource

• Certification in HR- Management by SHRM – To develop competencies about business organization’s complex HR issues, gain insight into responsibilities that are broader than the normal scope of HR job, stay up to date on the latest HR laws and regulations, increase on-the-job confidence and have an HR reference guide at fingertips.

Finance

• Certification in CMA (Certified Management Accountant) by Institute of  Management Accountants (USA) - The CMA facilitates to become a performance manager who validates mastery of financial planning, analysis, control, and decision support – the critical skills required of valuable strategic advisors in any organization. 

Dedicated Department for Personality Development Program

• Certification in soft skills – A comprehensive program to groom the personality of students so that they can be winners in all important domains of life.

French

• Certification in business French – To add another language dimension for improving cross cultural inter personal communicative abilities for mutually fulfilling business transactions and trades in International business

With these key academic features, Accurate Institute of Management & Technology offers best PGDM courses in Delhi NCR.

Benefits of PDGM in Marketing

Marketing helps businesses to grow and prosper: Marketing is the backbone of a nation’s economy. It plays a crucial role in stimulating demand for products and services, thereby resulting in growth of an overall GDP. It also provides employment opportunities to millions of people and improves the quality of life for the masses.  The success of any business lies in its marketing strategy. Most aspects of business depend on successful marketing and its implementation. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, a company may offer the best products or services in the market, but none of the potential customers would know about it. Without marketing, sales may crash and companies may have to shut down.

Spreading Awareness: People are more enthusiastic than even before to know about the products and services they want to buy. For a business to succeed, the product or service it provides must be known to potential buyers. Unless the business is known in the community and have effective communication system in place to interact readily with the customers, you have to use marketing strategies to create awareness about the products or services. Without marketing, your potential customers may never be aware of your business offerings and your business may not be given the opportunity to progress and succeed. Using marketing to promote your product, service and company provides your business with a chance of being discovered by your prospective customers.

Improved Sales: Firms can hope to sell only when the prospective buyers know about it. Once the product, service or company gets on the radar screen of the prospects, it increases the chances that consumers will make a purchase. As awareness becomes a reality, it is also the point where new customers start to spread the word, telling friends and family about the amazing new product they discovered. Sales will steadily increase as the word spreads. Without employing marketing strategies, these sales may not have ever happened; without sales, a company cannot succeed.

Known Brands and Company Reputation: The buyers need to trust the brand before they buy. The success of a company often rests on a solid reputation. Marketing builds brand name recognition or product recall with a company. When a company reaches the high expectations of the public, its reputation stands on firmer ground. As your reputation grows, the business expands and sales increase. The reputation of any company is built through active participation in community programs, effective communication externally and externally and quality products or services, which are created or supported by marketing efforts.

Healthy Competition: Consumers gain if the market has many sellers for the same product. Marketing also fosters an environment in the marketplace for healthy completion. Marketing efforts get the word out on pricing of products and services, which not only reaches the intended consumers, but also reaches other companies competing for the consumers’ business. As opposed to companies that have a monopoly on products and services that can charge almost any price, marketing helps keep pricing competitive for a business to try to win over consumers before its competition does. Without competition, well known companies would continue to sell while lesser known companies or new companies would stand little chance of ever becoming successful. Marketing facilitates the healthy competition that allows small businesses and new businesses to be successful enter and grow in the marketplace.

Expensive: Although marketing is hugely important for a business to succeed, it can also be very expensive. In its first year, a company might spend as much as half of its sales on marketing programs. After the first year, a marketing budget can reach as much as 30 percent--sometimes more--of the annual sales. A marketing program that gives your company the best chance is a healthy mix of different forms of marketing, such as website development, public relations, print and broadcast advertising, design and printing for all print materials, trade shows and other special events.

Marketing the most preferred course in PGDM: Marketing has become the most preferred course, due to the career opportunities it offers and the growth opportunities it provides, most of the CEO’s have marketing background, and maximum companies that come for campus placements at the Accurate Institute of Management & Technology campus have vacancies for marketing profile.

Most Advanced, Specialised PGDM Course in Finance by Accurate Institute of Management & Technology

As we all know, Finance is the life blood of any business. Finance professionals play a significant role in every organisation. Financial markets worldwide are rapidly evolving, making it imperative for professionals and brokers to stay aligned with these developments. That’s where the Accurate-PGDM Program in Finance seeks to help create the best-equipped financial managers in the country.

With a curriculum especially designed to focus on the domestic and global dynamics of the financial products and markets, Accurate Institute of Management & Technology invites you to explore the skies that the PGDM course in Finance can provide to your career. The program delivers an intellectual framework in order to make you understand how the corporate finance and financial markets are structured, regulated and interconnected in India and around the world.

The focus of the program is to educate and train students the basic role of a Finance Manager in a corporate as well as in the modern financial markets, to develop investment strategies with the help of financial equipments available in Equities, Derivatives, Forex & Commodities markets, in Indian and International context.

In its two-year AICTE-approved PGDM dual specialisation program, the design of course curriculum is meant to fulfil this very purpose to nurture the next generation of Indian and International capital markets’ professionals with the help of providing access to the latest knowledge and tools used in the current market setup. The Institute offers a range of skillsets imbedded in its program catering to the needs of freshly graduated students as well as experienced professionals in the wide field of Financial Management, Capital Markets, Insurance and Risk Management. As for finance professionals, the institute’s focus is to create a holistic view of financial life of a corporate, an individual, the economy and financial markets to develop well equipped managers.

Career opportunities:

PGDM Finance gives rewarding career in following fields:

BANKS

Manager- Investment Advisory

RM- Financial Institutional Investments

Investment Relationship Manager

Trade Finance- Relationship Manager

Relationship Officer- Retail

Manager- Mutual Fund Investment Advisor

           

DISTRIBUTION HOUSE

Manager- Wealth Management

Sales Manager

Relationship Manager- Institutional Sales

Product Manager

BROKING FIRMS

Research Analyst

Relationship Manager

Manager- Operations

Product Manager

EQUITY RESEARCH FIRMS

Research Analyst

Business Analyst

Research Associate

Technical Analyst

NON-BANKING FINANCE COMPANIES

Relationship Manager

Manager- Financial Planning

FINANCIAL PLANNING FIRMS

Manager- Financial Planning

Relationship Manager

Associate Auditor

ASSET MANAGEMENT COMPANY

Sales Manager

Business Development Manager

Research Analyst

KNOWLEDGE PROCESS OUTSOURCING

Data Analyst

Market Researcher

Client Development Analyst

Business Analyst

Financial Analyst

Derivatives Analyst

Equity Analyst

Research Associate

LIFE / NON-LIFE INSURANCE COMPANIES

Branch Manager

Sales Manager

Manager- Operations

Product Manager

Agency Manager

INSURANCE BROKERS

Manager- Client Acquisition

Manager- Operations

Product Manager

Accurate Institute of Management & Technology offers best in class learning environment to its students to prepare them for future challenges and opportunities in their professional career.

How to Prepare For Group Discussion

Firstly let us understand what the Group Discussion is and why it is an important part of any admission to an institute or recruitment process of any organization.    

                 
As the name suggests the Group Discussion is a formal discussion amongst group members. Referring it to the admission process of an institute, the concept of Group Discussion was incorporated in the admission process a couple of years back because it was felt that the students in an institute selected through personal interaction without group discussion lacked some critical soft skills like interpersonal and behavioral skills. Lack of these skills reflected badly on learning of the students as learning is a collective academic endeavor which needs team work for excellence in their studies. So institutes thought to introduce group discussion in their drives to gauge group dynamic behavior of the prospective candidates which could be a tangible parameter to assess their personality traits. Since, it has not been a part of the regular academic curriculum in schools and colleges therefore students usually face a lot of problem in this area of the Selection Process.

Let us first understand the finer details of why Group Discussion is conducted.

Most institutes today are very clear about the skills and knowledge that they look for in a student while screening. That is why, Group Discussion has been a part of the Selection process for admission into most of the Business Schools.

The personality traits and skills that are usually being looked for in a Group Discussion are: Communication Skills Interpersonal Skills, Leadership Skills, Motivational Skills, Team Building Skills,Tolerance, Listening skills, Presentation Skills, Analytical, Logical skills, creativity/out-of-the-box thinking. So, it's very important to assess your current strengths in all these areas and accordingly put-in efforts to overcome your shortcomings.

Besides, body language and attitude is being given focus while GD is being conducted.

Another important reason for institutes to keep GD as an elimination round and acts as a filter to prune unwanted students lacking these skills.

In nut shell, GD is basically a methodological tool used by an institution to gauge whether a candidate has certain personality traits and/or skills that it desires in its students. Normally, the group of candidates is given a topic or a situation, given a few minutes to think about the same, and then asked to discuss it among themselves for some time. Topics can be from a wide range of issues. It could be a topic on current events, business news, sports or anything very general. The wider your reading interests, the better prepared you will be to face the group discussion.

A Group discussion tests how you function as a part of a team. Accurate Institute of Management & Technology sharing some tips for effective participation in a GD or how to prepare in a GD:

Understand - Understand the topic before attempting to contribute. Jot down all necessary details in bullet form on a piece of paper

Initiate - Take the initiative to begin the discussion, if possible, as it will give you bonus marks.

Structure/organize - Structure or organize the data or arguments logically - justify your stand with suitable and verifiable data.

Act as a leader – if the topic digresses from the main track, try to bring back the   discussion.

Act as a motivator – Try bringing all participants on board to discuss the topic but after you put your views across the group.

Assert- Be assertive not aggressive.

Articulate- Work continuously towards articulating your ideas into meaningful sentences to make the best impact. Be clear in your speech.

Use Body language - Use non-verbal communication to emphasize points as it will give more weight age to your ideas.

Listen- Be an attentive listener also so that you can collect relevant data to summarize.

Quality, not quantity matters- it's not 'how much' you say, but 'what' you say that's important.

Speech clarity – your words should be clear and loud with confidence.

To prepare for a group discussion, keep track of latest happenings and current affairs round the world. Being aware of current affairs, issues and happenings reflect our inquisitiveness to learn and know about the world we are living in. Make a habit of reading newspapers and magazines, watch interesting documentaries and profiles on television to get a wider perspective on issues.

As an individual, your intelligence, general knowledge and core competencies are measured through the aptitude test. As a team player, your ability to lead and play in team is measured in the GD. 

Full time PGDM vs Distance PGDM

Full time PGDM is a regular 2-year programme approved by AICTE with all the necessary exposure which is must for a graduate to become a competent manager or self-employed entrepreneur. It prepares him/her to understand the finer aspects associated with corporate functioning through series of seminars, academic activities, extracurricular events and industrial visits which are integrated into the course curriculum.

It instills confidence in the professional to take on the challenges head on and remain poised and confident. Daily interaction with peer group members and faculty members helps to sharpen their communication skills along with team-building skills. 

Admission Open for PGDM : 2015-2017

                        

Distance PGDM is a part-time programme which can be an option for the eligible candidates who are working professionals or self-employed entrepreneurs and not able to attend full time regular programme due to time constraints or some other reasons.

This programme may help professionals whose promotions or raise in salaries are dependent upon the degree as it may help them get the long pending dues in terms of salary or position.

Apart from the above advantages, there are some disadvantages of distance PGDM programme

1. No weight age by most companies.
2. Complete absence of real-time interaction with teachers.
3. Virtual class rooms making over-dependence on technology.
4. Lack of practical exposure.
5. Lack of interaction with peer groups resulting into no feeling of higher education.
6. Lack of participation in academic and extra-curricular activities resulting into same personality traits with no tangible improvements except acquiring of degree.

You can opt for PGDM Course at Accurate Institute of Management & Technology an AICTE Approved PGDM Institutes in Greater Noida to shape your career as per your need. 

PGDM Vs MBA: Choose To Shape Your Future

PGDM (Post Graduate Diploma in Management) is an autonomous management programme approved by AICTE which focuses sharply on holistic developmental needs of the professionals so that they can do well in their domains be it the corporate world or their business. 

Students @ Accurate

The programme covers all aspects related to hard skills, industry visits, live projects. The guest lectures by professionals from industry give the students industry-specific inputs so that they can prepare themselves accordingly. The Summer Internship Project gives them the exposure for dealing in the corporate world and enhances their inter-personal skills. It is a value-added programme rather an exciting journey to the corporate world.

Therefore the course offers dual specialisation out of the five disciplines wherein corporate world need managers, namely:

·        Marketing

·        Finance

·        Human Resources (HR)

·        Information Technology (IT)

·        International Business (IB)

MBA (Master of Business Administration)

It is a university-affiliated management programme of any recognised university. Any university has its own course curriculum which has to be strictly followed. It is not a customizable programme and any if any changes as per the changing needs of the industry are to be incorporated have to be decided by the university body only.

Accurate Institute of Management & Technology is offering MBA Two year’s full time programme (Affiliated to UPTU, Lucknow). Our MBA course has been developed with innovative teaching methodology including regular industrial interactions to groom them as techno business managers.

100% Placement for PGDM & MBA (2012-14) Batch 

What is Post Graduate Diploma in Management (PGDM)?

By PGDM we mean the most sought after professional course at the post graduate level known as the ‘Post Graduate Diploma in Management’. 

It is a two year program that aims at improving the productivity of the enrolled students and simultaneously their growth potential and professionalism at work place. Designed with an innovative pedagogy that builds the right management skill set required by employers and business market towards sustainable success it is the first step towards achieving professional dreams.

The course incorporates contemporary academic and practical concepts in the curriculum that maintains the dynamics in the course and makes it most popular in terms of professional courses.

AIMT PGDM Course 

WHY ACCURATE INSTITUTE OF MANAGEMENT AND TECHNOLOGY FOR PGDM?

AIMT has been awarded as the Best Management Institute in India time and again. The PGDM program here focuses on a globally relevant curriculum which has global width and yet Indian depth of situations to meet new market challenges.

The two years full time program offers specializations in Marketing, Finance, International Business, HR and IT. International exchange programs with renowned universities add to the global essence.

The cutting edge inputs by faculty who excel in their specializations expose students to actual challenging situations through live workshops.

The ability to update and innovate the curriculum to meet g-local needs enables students to come out as winners amidst uncertainty and ambiguity in present market trends caused due to rapid pace of development and changing business needs.

Accuratains are socially sensitive managers and leaders who make successful entrepreneurs. Enroll for Post Graduate Diplomain Management with Accurate Institute of Management Technology.

SECOND CONVOCATION AT ACCURATE

Accurate organized its second convocation, on 12^th July, the ceremony to award degrees to students and honorary graduates. It is also a process to ensure that the students have seamless transition to industrial experience, and have a glimpse of how the corporate world works. The Convocation’s major objective is to establish and further develop mutually beneficial relationships between Accurate and its alumni so as to promote the welfare of the Institute and future members.

The program commenced with the registration of students, lamp lighting by the esteemed guests, followed by Sarawati vandana.

The Chairman, Mr. C.L.Sharma, started the day’s proceedings with the address to the students, and said that, for India’s political and economic stability, it is important that we have truly “inclusive” growth – growth that benefits each and every citizen of the country, especially those who are on the margins of society and at the base of the socio-economic pyramid. He called upon the faculty and students of Accurate to focus on the problems of the bottom of the pyramid and develop innovative solutions to address their concerns.

The Chairman said that, as they stepped into the professional world, they must remember that the potential for learning is never exhausted. Education is a life-long process, he said, and expressed the hope that their studies would have inspired the students to seek knowledge at every stage in their careers. He stressed the need for students to become job creators, instead of seekers,  and added that many experts have felt the need for a renewed focus by our management institutions towards courses on entrepreneurship.

The Group Director, Ms. Poonam Sharma, stressed on the changing business scenario, and the increased importance of Institute-Industry partnerships, she added,  at a time when AIMT is consolidating its course structure, it should leverage this opportunity and design management programmes in a manner that will match the Industry expectations and become a model for others to follow. She stressed on the fact, that we need a strategy to make the Indian Industry compete successfully with the best in the world.

Skilled manpower has to play a key role in this strategy. A healthy growth of Indian business will be greatly facilitated by the availability of a competent cadre of management professionals. She lamented the fact that, according to an international ranking of universities, no Indian university figures among the top 200 universities of the world, and added that the efforts must be aimed at taking Indian universities into the top-league. Innovation is also an important driver for growth. Unfortunately, we also lag behind our major competitors in this aspect,

Dr. Rajeev Bhardwaj, Executive  Director, continued the proceedings with a warm welcome to the students and a hope that each and every dream of students gets fulfilled, before they depart Accurate on a fresh journey to commence their career. 

Dr. Bhardwaj, talked about the necessity of trained managers, who would be ready to make India, a destination for global talent and manufacturing base. He also stressed the increasing role of the service sector and the important role that India could play.

Stressing on the role of Accurate he said “Indian economy is passing through a very bad phase, with the crashing value of rupee, corruption, and inflation. India needs skilled manpower, it needs to attract FDI, its only the increased efficiency of the manufacturing base, India will be able to increase the exports and  expand the GDP. We, at Accurate ensure that our students are very well geared up to accept those challenges and deliver from day one. Our course curriculum is so designed to deal very effectively with the requirements of the corporate world and we update our courses as per their need on regular basis. We, at Accurate not only update our students with current changes which are taking place in and around us but also sensitize certain social issues which will help our students to become responsible citizen.”

The Chief Guest, Dr. B N Ramesh, IPS 1988 Batch (West Bengal Cadre) B. Tech., PGDM (IIM), and Ph.D. (IIT). He joined Central Reserve Police Force (CRPF) in 2008, stressed that the true meaning of development can be achieved only when the benefits trickle down to the lowest strata of the society, he talked about the work-life balance and the need to work hard to achieve the goals of life, without becoming too materialistic, the major cause of all the problems that the youth faces today. He blessed the students and stressed the need for professional education.                       

The program ended with vote of thanks to the distinguished guests, parents, and industry partners.

NATIONAL FINANCE SEMINAR – PERSONAL FINANCE IN TURBULENT TIMES: 22nd Feb, 2014.

Greater Noida, 22^nd Feb, 2014:  Accurate Group of Institutions hosted its Second (2^nd ) National Finance Seminar focusing on the changing dimensions of personal finance, its importance and practices in the current business environment under the supervision of  Dr. Rajeev Bhardwaj, Executive Director and the faculty members of  Finance.

The objective of the seminar was to encourage industry-institute interface and expose students to the importance of managing personal finance, encourage them to think beyond concepts taught in the class, traditional practices and books, and instill in their minds the global Financial practices that are being exercised by Finance Professionals nowadays. This seminar was intended to increase the industry interaction and most of the speakers were invited from the corporate. To learn the tricks of trade from the practicing finance managers, in the fast changing Indian financial scenario, spread awareness and improve personal capabilities of students so that they are capable to deliver from day one, and strive for business excellence.  The seminar included high-profile speakers, invited from industry and academia.

The program commenced with the registration of participants, Saraswati Vandana, followed by welcome and felicitation of the sessions chair, Dr. Jaya Bhalla, Associate Professor, National Institute of Financial Management, Faridabad, CA Manish Kumar, Director, Adhya Advisory Services Pvt. Ltd. And Mr. V.Krishnan, Sr. Executive Accounts, Redington India Ltd. and other speakers followed by lighting of the lamp by all eminent members.

Ms. Poonam Sharma (Group Director) stressed the fact that Finance is the life-line of organizations, and finance professionals are the pulse of the vibrant organizations, and strategic financial planning is the source of competitive advantage, she also stated that Finance is the first choice of brilliant PGDM students.

Dr. Rajeev Bhardwaj, started the proceedings with a warm welcome and words of of gratitude for all the speakers, who despite their busy schedule had come for the seminar. His words motivated the students to work hard, as Finance is a tough discipline to practice, results have to be delivered and the managers need to be on their toes 24 X 7, he also discussed about the new developments, like social media, use of analytics etc., changing the financial scenario. He spoke about the necessity of knowledgeable managers, who would be ready to handle any situation. He also stressed on the increasing role of professional finance managers in the current business scenario.

Sessions-chair, Dr. Jaya Bhalla, Associate Professor, National Institute of Financial Management, Faridabad led the morning session bringing forth the importance of Personal Finance Practices and how financial policies are shaping up the changes in the life style of individuals, the dire need to understand the importance of money.  Her session was followed by other eminent Speakers CA Manish Kumar, Director, Adhya Advisory Services Pvt. Ltd. Spoke on Asset Allocation Strategy,  and explained how to balance risk versus reward by adjusting the percentage of each asset in an investment portfolio according to the investor's risk tolerance, goals and investment time frame. He demonstrated this by giving various examples from industry.

Mr. V.Krishnan, Sr. Executive Accounts, Redington India Ltd., spoke on Investing for specific purposes, and explained the importance of inculcating the habit of saving early.

The second Session was chaired by Dr. Sharad Ranjan, Associate Professor, Dr. Zakir Hussain College, University of  Delhi, who shared some of his views on  Investment Planning & Choosing a Financial Planner

His speech was followed by Mr. Nitesh Jain, Manager, KPMG, who interacted with students on Investing through various Mutual Fund, followed by other speakers from other Industries.

This program was attended by various corporate professionals, academicians and students of various institutions.      

The program ended with vote of thanks to the distinguished guests and attendees by Dr. S.K.Matta.

source: http://www.accurate.in

NATIONAL MARKETING SEMINAR – MARKETING NEW DIRECTIONS AND DIMENSIONS : 8TH Feb,2014.

Greater Noida, 8^TH Feb, 2014:  Accurate Group of Institutions hosted its Second (2^nd ) National Marketing Seminar focusing on the changing dimensions of Marketing, its practices in the current Business Environment under the supervision of  Dr. Rajeev Bhardwaj, Executive Director and the faculty members of  Marketing department.

The objective of the seminar was to encourage students to think beyond concepts taught in the class,  traditional practices and books, and instill in their minds the global Marketing practices that are being exercised by Marketing Professionals nowadays. This seminar was intended to increase the institute industry interaction and to learn the tricks of trade by practicing marketing managers in the fast changing Indian marketing scenario, spread awareness and improve personal capabilities of students so that they are capable to deliver from day one, and strive for business excellence. 

The program commenced with the registration of participants, Saraswati vandana, followed by welcome and felicitation of Chairperson, Professor R. J. Masilamani, Ex MD & CEO of Timex and Mr. Akshay Kaura,  CEO Wirehead Technologies and  other speakers followed by lighting of the Lamp by all eminent members.

Ms. Poonam Sharma (Group Director) also stressed the value of Marketing professionals by stating that it’s  the pulse of the vibrant organizations, and the revenue earner, she also stated that Marketing is the first choice of PGDM students and the entire batch opts for Marketing, as one of the major.

Dr. Rajeev Bhardwaj, started the proceedings with a warm welcome and words of of gratitude for all the speakers. His words motivated the students to work hard, as Marketing is a tough discipline to practice, results have to be delivered and the managers need to be on their toes 24 X 7, he also discussed about the new developments, like social media, use of analytics etc., changing the marketing scenario. He spoke about the necessity of knowledgeable managers, who would be ready to handle any situation. He also stressed on the increasing role of the marketing managers in the current business scenario.

Chairperson Prof. Masilamani led the morning session bringing forth the importance of Global Marketing Practices and how Marketing policies are shaping up the changes in various organizations. 

His session was followed by other eminent Speakers:

Mr. Akshay Kaura MD Wirehead spoke on approaches to align the marketing with Business needs, he shared his earlier experiences of marketing computers, and how he diversified into training and networking. He stressed the need of adaptability for marketing professionals.

Mr Kavee Kumar, Country head of Globe Capital Market Limited- presented his views on challenges before the sales team in forging relations with customers. The importance of customer relations and the growing impact of  e-marketing and business to business marketing. gave some tips and  on how to manage talent at the workplace, he shared his experiences and viewpoints on how to create a strategic win - win situation between the buyer and seller.

The second Session was chaired by Mr. Ashwani Kumar VP Jindal Steel & Power Ltd. who shared some of his experiences in the steel industry and stressed the need for better trained managers, the industry is looking for.

His speech was followed by other speakers from various Industries present to interact with students.

Mr. Manish Chib, Director- India Operations at KUWARE Austin TX, Online Marketing, Android & iPhone Apps and Websites emphasized on topics like developing organizational e-marketing  process.  Also imparted insight into methods to facilitate business to business marketing.

Mr. Ankit Sangal, Director, Win Healthcare OTC division, emphasized on the need and necessity of developing new talent and developing new marketing leaders.

This program was attended by various corporate professionals, academicians and students of various institutions.      

The program ended with vote of thanks to the distinguished guests and attendees by Prof. Arun Singh and Prof. Mukesh Sehrawat.

source: http://www.accurate.in

Why Accurate is the best in Placements???- A justification!!!!

How Do We Do IT

"Slowing economy has resulted in as low as 30 per cent drop in hiring of fresher’s in 2012 and the trend continues in 2013 too, IT giants hired very less number of students in these years. To overcome this effect we at Accurate Institute have opened our gates to start-ups and Small and Medium Enterprises (SMEs)."

There is one positive side too of this slowdown that, now the medium sized companies have started getting talent all across. This is the reason in last placement session (September 2012- April 2013) we could able to host a campus of as many as 186 companies and the legacy continues in the current session (September 2013- December 2013) we have organized 180 campuses. This resulted a good percentage of placements year after year at Accurate Institute of Management and Technology, Greater Noida. The overall placement scenario for Technical as well as Management fresher’s in 2013 pass out batch was good at Accurate Institute. We have successfully achieved 100% mark in MBA/PGDM/MCA and B.Tech. For 2014 pass out batch total 430 students out of 875 students have been placed till date across the courses.

The following companies have visited our campus for placements;

IBM, HCL TECHNOLOGIES, MICROSOFT INDIA, CAPITAL IQ, LAURUS INFOSYSTEMS, COMPRO TECHNOLOGIES, SAFENET, INTER GLOBE TECHNOLOGIES, TVS, NIIT TECH, GENPACT, INOXAPPS, FORESIGHT, DATA64, GRAPECITY, CADENCE and many more….. the list exhausted to 400 numbers.

The highest, lowest and average package offered to our students is as follows;

Highest package: Rs. 8.00 l/a

Lowest package: Rs. 2.10 l/a

Average package: Rs. 2.40 l/a

We have taken following steps to pull in more companies at our institute;

 NASSCOM NAC-Tech Assessment

 National Skill Registry Membership for all students

 Student Profile Creation on Career Portal of 500 Companies

 Under CEWA (Career Exploration Wing @ Accurate) we have implemented the unorthodox method to generate the abundant career opportunities for our students. The method includes:

Created the fast communication channel even if the students are physically unavailable to share the online job links such as:

Placement Facebook page: http://www.facebook.com/groups/aimtpc/

Accurate Almaconnect Portal: https://accurate.almaconnect.com/

Google Groups stream wise

Accurate Blog: http://accurate-in.blogspot.in/

Accurate Tweet: https://twitter.com/accuratecampus

Apart from this our students are always eager to participate into various Industry Quizzes, the partial list is mentioned below:

Industry Oriented Corporate Programs @ Accurate: To meet the challenges of change, we have taken following steps:

 Microsoft Programs at Accurate: - Faculty/Students Summer School Program/Window Azure/ Microsoft- I Unlock Joy/ Microsoft Students Partner: Microsoft conducted various events/trainings at Accurate.

 Wipro Mission 10X :- Mission10X certificate programs is a series of workshops offer a unique opportunity to the faculty members and students of the engineering colleges to go beyond their conventional teaching practices and experiment with innovative learning techniques and styles that focus on helping the learners to. The first workshop of the Mission 10X was held on 19th July 2012 at College campus here where many faculties of the institute and other technical institutes along with students had participated.

 Google I/O:- Google I/O is an annual developer-focused conference held by Google in Noida where many students of Accurate had participated. Google I/O features highly technical, in-depth sessions focused on building web, mobile, and enterprise applications with Google and open web technologies such as Android, Chrome, Chrome OS, Google APIs, Google Web Toolkit, App Engine, and more. Google I/O was started in 2008. The "I" and "O" stand for input/output, and "Innovation in the Open". The format of the event is similar to that of the Google Developer Day.

 Mahindra & Mahindra AQ2012 Auto Quiz for Mechanical Engineers: - The idea of the quiz is to allow the young engineering students a chance to interact with experts in the auto field and to create the thrill and excitement about the challenging, exciting and exhilarating world of automobiles.

 IBM The Great Mind Challenge: - TGMC is an innovative program aimed to encourage students from Accurate Institute of Management and Technology in their endeavor to develop solutions for real-time problems and scenarios using IBM & Open Source Software. It is India’s largest student technology contest, two years running in the Limca Book of Records!

 L&T Co-Creating Sustainable Solution for the Future: - A competition for students in India & Denmark is a global platform for communication and innovation. It seeks to change the international debate about and involve the citizens in sustainable development.

 NTPC Electron Quiz-2012:- NTPC has been organizing the “Electron Quiz” for the past five years. In the year 2012 students of Accurate Institute participated in the quiz.

Placement Process Flow Chart:

PHASE- I) Climatic Study of Institute

PHASE- II) Training Need Assessment

PHASE- III) Designing The Training Module and Implementation

PHASE- IV) Post Training Assessment

PHASE- V) Campus Placement

Initiatives:

1. CEWA (Career Exploration Wing @ Accurate)

2. Established Career Counseling Cell

3. Expert Lectures

4. Mentorship Program

Placement Challenge:

The biggest challenge we faced is the awareness issue about the Industry and its dynamics; students are lacking necessary skills, required to get a good job.

Solution adopted:

1. We initially in the start of the semester increased our reach to all the students, addressing them at a single platform.

2. Increased the participation of students into Training and Placement decisions.

3. Reached at the consensus about the training, method of delivery and time frame.

We started with a sole motto, “Let Lit the Fire of awareness and self-motivation into the Student’s Community”.

How Do We Do It:

According to National Employability Report, “Even though India produces more than five lakh engineers annually, only 17.45% of them are employable for the IT services sector, while a dismal 3.51% are approximately trained to be directly deployed on projects. Further, only 2.68% are employable in IT product companies, which require greater understanding of computer science and algorithms. An economy with a large percent of unemployable qualified candidate is not only inefficient, but socially dangerous. The right training, at one end, and employability assessments acting as feedback at the other, will help both in goal-setting and tracking progress to make a larger proportion of engineers in India employable.

This report is indicating towards a panic and an alarming situation for all of us the in the society, this is the phase to take action by all Industry/ Institute/ Students.

Suggested Action 1:

The corporate have to raise their hands from K12 levels to address the large student community, as this is the time where student’s career gets foundation. Corporate may conduct Road Shows, awareness Camps and some level of elementary training sessions.

Suggested Action 2:

At the Graduate level this is the utmost responsibility of the respective institute to identify the gap areas among the students when they enter very first year/semester. The extra input is required apart from their curricula. This extra input can be drawn from the industry.

Suggested Action 3:

Students should start working on their career goal in the yearly years of their education and should consider the following points:

The first and the foremost skill required is the Domain Knowledge and 5 Behavioral and Knowledge Skills which students should possess in order to increase their chances of getting a job.

1. Emotional Quotient (EQ) -- More than the intelligence quotient (IQ), it is EQ which employers hunt for in prospective candidates. This is so as high EQ helps individuals build and maintain relations with co-workers and increases level of sensitivity towards others. “People who maintain a calm composure during tense situations can handle situations better and find solutions to problems unlike those who get hyper easily,” Companies look for a EQ: IQ ratio of approximately 80:20 in potential candidates, as they believe IQ can be built, but EQ in often in-built.

2. Communication skills: Students should have a sound ability to communicate with others. Communication is the key in any organization and a good set of inter-personal skills bring about a degree of transparency within the organizational culture.

3. Foreign language proficiency: In an era when 40-50% of the turnovers of all big firms come from international markets, ability to communicate in a foreign language gives a natural edge to a candidate. Fluency in English goes without saying. But command over French, German, Spanish, Japanese or Chinese gives an added advantage. So students can use their free time to enroll in foreign language classes.

4. Digital Savvy: Students need to be savvy about computers and technology. But they should also be gung ho about working in a virtual environment through the telephone, internet, video conferencing etc. Experts say lot of deals and discussions take place through a virtual environment and candidates need to be comfortable and confident about enacting their roles through a virtual set-up, rather than always insisting on a face-to-face meeting.

5. Sensitivity towards different time-zones: Especially true for the IT, ITes, KPO/BPO, Automotive and other sectors where a large chunk of the employee and customer base resides in different time-zones.

Source: http://accurate.in/whyaccurateplacements.asp