Creativity

Management education has become more complex and challenging in the Post- millennium. The Global meltdown witnessed by USA and Europe in particular and South Asia in general has given a wakeup call to all the students and peers of Management to think differently. Creativity fills up that crucial gap between the theory and practice as innovation alone can bring about a paradigm shift from the existing tools and techniques of Management.

Creativity refers to visualization by a person to create something new, to generate new ideas, to invent and discover unchartered paths and to show a road map to achieve better results. It is an effort to a ‘Kaizen’ - Change for better. It comes as a beacon light to dispel the problem. Michael Mumford defines creativity as one which involves the` production of novel and useful product’. Baden holds that creativity is producing something new, a domain changing in contribution. Creativity is a transformative learning which is meaningful interpretation of action and insights. It is an inspiration that comes out with cognitive impulse having its roots in the knowledge, experience, plain and reverse thinking.

Being creative means dealing with ideas. The World runs on new ideas. All the great inventions and discoveries are the result of creativity and innovations. Acquiring detailed background knowledge on the subject is a key to being creative – because almost all new ideas are simply a recombination of existing ideas. A creative person always knows a lot about his subject. The flash of inspiration comes from a background of expert knowledge. ‘Chance’, Louis Pasteur said – ‘favours the prepared mind’. We used to see a person or an object and conceive its image in our mind. It was not very convenient to explain to others. But the invention of Photo-Camera settled the matter.

Everything we deal with in our life existed first as an idea. Henry Ford had imagined of a 4 wheeler much before the T-Model rolled out from the inventor’s workshop. It is said that ‘ideas can come to anyone who is willing to seek them out’. Many of the extra-ordinary inventions we use in our world today come out not from genius working in laboratories but from quite ordinary people.

How can One be Creative?

Albert Benet said, “I find that images appear only if we give our ideas uncontrolled freedom.” A few of these steps may help to churn out some creative ideas:

- Prepare your mind
- Find a place
- Relax
- Sensitise yourself/ hold yourself
- Ask questions
- Wait patiently, till you get some idea

An individual or an organization can become more creative if the following 6 steps are followed:
- Initiation
- Internalization
- Intensification
- Imagination
- Innovation
- Implementation

The above 6 steps were very brilliantly explained by Dr. Daniel Theyagu, Corporate Trainer from Management Development Institute, Singapore while participating in an interactive session in Accurate’s Campus on 29th December, 2010. The students should always try to think out of the box. They should always look upward – something to achieve extra-ordinary. Accurate provides an incubation centre to foster such imaginative and innovative ideas to help the butterflies come of their cacoon.

About Author

Ms. Poonam Sharma is Group Director of Accurate Group of Institutions, Greater Noida. She is well known in education sector. She is the recipient of prestigious 18th Devang Mehta Edupreneur of the Year Award- 2010. Earlier she was conferred “Best Woman Entrepreneurship Award” in All India Achievers Conference for her contribution in the technical and management education. Most recently she has been recognized among top 5 at the most prestigious Women Leaders in India Awards 2010 in two categories of “Best Young Woman Entrepreneur” and “Leader in Education”.

ACCURATE INSTITUTE OF MANAGEMENT AND TECHNOLOGY, GREATETR NOIDA

An ISO 9001:2000 and ISO 14000:2001 certified institution; the institute is located in a 16 acre lush green campus at 49, Knowledge Park-3, Greater Noida, Uttar Pradesh. Greater Noida is in the suburbs of the National Capital Region of New Delhi. The Institute has various engineering and management programmes i.e. MBA, B.Tech, MCA and PGDM. All programmes are approved by AICTE, Ministry of Human Resource Development, Government of India and all degrees are awarded by Uttar Pradesh Technical University. The Institute was established in the year 2006 and with in one year of its establishment the Accurate Institute was awarded for the Best infrastructure Award in Delhi/ NCR by Business and Management Chronicle in the year 2007. Since then it has won many accolades to its name by different independent rating agencies such as Best Placement in Delhi/NCR Award and Best Academic Excellence in Delhi/NCR Award in Management Institutes by Times Research. It has also been recognised amongst top 15 Private B- Schools of India in Placement and Infrastructure by Outlook and Business World respectively in the year 2010.

The main force behind the growth of the Accurate Institute as one of the premier management Institute in India is none but its Group Director Ms. Poonam Sharma. Far away from fancy & frills, she has the mastery over Time Management System. Simplicity is the Beauty to her. Foresightedness, vision in part of her character & habit and then embarking at once upon it, is her strength to succeed. She is the master of an agile personality. It is because of these traits that she was conferred with many renowned awards like-

• “Best Woman Entrepreneurship Award” in All India Achievers Conference.
  
  
  
• “Edupreneur of the year Award” in 18^th Devang Mehta B – School Affairs Award
  
  
  
• “Leader in Education Award” in “Women Leaders in India Award-2010”.
  
  
  
• Recognised among top 5 in “Best Young Women Entrepreneur in India” in the “Women Leaders in India Award-2010”.
  
  
  

With a view to prepare our students for International Platform and to give them Foreign Exposure so as to give them opportunity to immerse themselves in other cultures and to expand their horizons, the Institute is having tie ups with leading foreign universities like Nanayang Technological University, Singapore and University of Auckland, New Zealand. In collaboration with these Universities the Accurate awards a certificate in Executive Business Management Program to all the students after completion of short duration program at the campus of these foreign Universities. Most recently 80 students of PGDM batch 2009-11 went through this program in the month of Nov. /Dec., 2010 at University of Auckland, New Zealand and were awarded with Certificate in Executive Business Management Program. We also have had many renowned faculties from leading foreign universities at our campus. So far 14 such faculty members from USA, UK, Canada, UAE, Netherland and South Africa have visited our campus in the session 2010-11 to deliver lectures on various management topics.

The institute is imbibed with modern infrastructure with 24x7 Wi-Fi facility and technological support to facilitate teaching, learning and personality development. It has a good collection of books and Journals in the library. The volumes of books are more than 50,000 whereas the number of subscribed National and International Journals are more than 700. The library has all the state of the art facilities and all leading E-Journals and magazines are also available. Library subscribes to various national and international database including Ebsco, Emerld, Proquest, Prowess, Indianjournal.com etc. Excellent computer labs and other engineering labs have been provided for students comprising of latest configured machines linked to wide range real time learning experience.

Placement is on top agenda at campus for all. The entire gamuts of academic activities are oriented to provide the best possible placement in leading corporate houses/MNC. Accurate Institute has established a dedicated Centre for Corporate Relations for enhancing the exposure of the students to the corporate world and to act as an interface between the Institution and the corporate world. This year a total of 201 companies and corporate including Public Sector Company participated in the placement activities and multiple offers was achieved for individual students in leading corporate houses.

In the words of, Miss Poonam Sharma, the Group Director of the Accurate Institute of Management and Technology, “Accurate has a vision to produce the students having the knowledge comparable to the top Institutes of the Country. Our motto remains to impart vibrant, comprehensive and innovative learning to our students enabling them to be managers, entrepreneurs and leaders with strong cultural values and to provide an ideal teaching environment and ambience to develop their skills to meet the challenges of the global environment.”

Accurate Institute of Management & Technology - No. 1 among Top Emerging B-Schools of Excellence

 
Awards and recognitions studded in the Accurate crown over time corroborate the institute’s stature in the educational turf in India.

Worth mentioning are ‘Best Institute in Academic Excellence’ in Delhi/NCR by ‘Times Research’ in 2010, ‘A Grade Business School’ by ‘Business India’, ‘No. 1 among Top Emerging B-Schools of Excellence’ by GHRDC, ‘Best Infrastructure’ by ‘Business and Management Chronicle’ in 2007, and more.

We inculcate in our students the dexterity, the proficiency to understand, analyze, and meet challenging situations with a local and global perspective. It is a life-changing experience for every student at Accurate; here professional identities are shaped to perfection. We give paramount importance to placements. It is placement that matters, that makes a difference. We have an excellent track record of our students being well placed in top organizations in India and overseas for which we have received Best Placement Award from Times Research in 2010,” pronounces the vivacious Group Director, Ms. Poonam Sharma. 

Steered by Accurate Education & Research Society, Accurate Institute of Management & Technology is approved by All India Council for Technical Education (AICTE), Ministry of HRD, Govt. of India and affiliated to UPTU.

‘Where the mind is without fear and the head is held high’, the poetical quote by the legendary Rabindranath Tagore is apt for challengers in the true sense of the term. With intense competition prevailing in the current scenario, it is the fittest in terms of knowledge power who survives. ‘Prove’ or ‘move away’ is the call of the day in the corporate management world. Analyzing and understanding the emerging challenges is the key function of today’s managers and entrepreneurs. The right blends of acuity, flexibility and the ability to transform management theories into action plans make it possible. Here is a knowledge platform where managers and entrepreneurs are created, where leaders of today and tomorrow rooted to moral and ethical values are given shape, and where responsible citizens are silhouetted to excellence. The B-School that has been and is the talk of the city is Accurate Institute of Management & Technology. Strategically located at Knowledge Park III (Plot No. 49), Greater Noida, UP, Accurate is easily accessible from the surrounding cities, viz. Delhi, Noida, Ghaziabad, and Gurgaon via road transportation. As said by the Group Director of the institute, Ms. Poonam Sharma, it is a ‘life-changing experience’ for every student at Accurate. Aspirants and those who are looking for promising careers ahead can shape their professional identities to perfection here.

The ISO 9001: 2000 and ISO 14000: 2004 certified AIMT is promoted by Accurate Education & Research Society, committed to the cause of management and technical education. The genesis of the institute was laid in the year 2006; many milestones have been achieved during this short span of time and Accurate have won many accolades to its name by different prestigious independent rating agencies for its extra ordinary accomplishments in diverse fields of education such as Best Placements Award, Best Academic Excellence Award, Best Infrastructure Award, Best Campus Award and have been rated amongst the leaders in Placements, Pedagogy, Infrastructure and also as a Management and Engineering Institute as a whole. Moreover such awards received over the years have elevated the status of ‘Accurate’ as one of the most preferred knowledge platforms in the country. The institute is approved by All India Council for Technical Education, i.e. AICTE, Ministry of HRD, Govt. of India. The degrees offered are awarded by Uttar Pradesh Technical University.

Courses Offered

• 2-Year full time PGDM
• 2-Year full time PGDM-IB
• 2-Year full time PGDM-MM
• 15 Months full time PGCM-RM
• 4-Year full time B.Tech (IT, CS, ME, EC, EEE)
• 2-Year full time MBA
• 3-Year full time MCA.

Accurate Institute of Management and Technology - Placement

Placement is on top agenda at campus for all. The entire gamut of academic activities are oriented to provide the best possible placement in leading corporate houses/MNC’s preferably in Delhi NCR as well as in other parts of India. Accurate Institute has established a dedicated Centre for Corporate Relations for enhancing the exposure of the students to the corporate world and to act as an interface between the Institution and the corporate world. The CCR also focuses on final placement as well as arranging summer internship for the various students.

The CCR is an innovative and unique concept has been set up with the objective of bringing industry and academia closer to each other. CCR is a centre which bridges the gap between faculty, students and industry. In addition to organizing management development programmes, consultancy, research and in-company training programmes, industry visits, guest lectures, CEO forums, quizzes, actively involves students in various activities to develop personal and professional skills. CCR also helps students by counseling them to choose an appropriate career depending on their aptitude and interest. It helps to find the student appropriate summer project and final placements. Students actively participate in formulating strategies for various events, industry summer and final placements. They then closely work with CCR in securing placement for all students.

This year a total of 201 companies and corporate including Public Sector Bank, Bank of Maharashtra participated in the placement activities and hundred percent placement with multiple offers was achieved for students.



Accurate Institute of Management and Technology - A Happening Centre of Excellence

Accurate Institutes of Management and Technology combines exquisite natural beauty and high tech environs of modern times, to set an ideal seat for higher academic pursuits. An ISO 9001:2000 and ISO 14000:2001 certified institution, set in a 16 acre lush green campus at Greater Noida. The institute is imbibed with modern infrastructure with Wi-Fi facility and technological support to facilitate teaching, learning and personality development, Accurate inculcates its students to have global a perspective, while at the same time be keenly perceptive about local conditions.

The institute is located in Greater Noida, Uttar Pradesh, India. Greater Noida is in the suburbs of the National Capital Region of New Delhi, the capital city of India. It is one of the most happening destinations with all the ultra modern infrastructure, the city is an ideal spawning ground for educational excellence. The building of the Institute has been innovatively designed with world class infrastructure facilities and amenities to match the expectations of exponentially dynamic corporate world. To help students relax, indoor and outdoor recreational activities like table tennis, badminton, volleyball, billiards etc. is available.

The Institute has various engineering and management programmes i.e. MBA, B.Tech., MCA, PGDM, PGDM-IB and PGDM-MM. All programmes are approved by AICTE, Ministry of Human Resource Development, Government of India. Our PGDM programme has been developed with innovative teaching methodology including regular industrial interactions, with a foreign trip and laptop to groom them as techno business managers.

The Institute has been ranked among the top 50 business schools of India by independent ranking body. The faculty of Accurate emphasises on quality education with focus on case study teaching methods, which communicates the knowledge and values and impart the skills necessary for individuals to lead responsible, productive and personally satisfying life.

The institute has world class infrastructure that include spacious air conditioned classrooms designed as auditoriums with setup seating to facilitate discussions and are equipped with OHP’S, Computer and LCD for effective learning. Institute has also 25x7x365 round the clock internet connectivity through Wi-Fi networking facility. Well stocked library with more than 12000 volumes of books and subscribes to over 100 national and international journals besides magazines and newspapers is another salient feature of the infrastructure.

The campus is interconnected with internet and intranet with broadband connection. A laptop is being provided to every student joining PGDM, PGDM-IB, PGDM-MM and PGCM courses. The state of the art computer lab that provides computing facilities comprising of the latest configured machines linked to a wide range of software communication and print services. We are also having ATM of Bank of Maharashtra

The academic life at Accurate goes beyond the curriculum. For cultural and social functions, the auditorium with a large capacity at the campus provides an ideal platform for students to express themselves in public for speech, theatre, plays and general entertainment. The cafeteria at Accurate has exclusive variety of Indian and Chinese dishes, an ideal place to chill out after the hectic class schedule to relax and recharge for the next session is kept in mind which is provided by Café Coffee Day Xpress outlet in our campus.

Accurate Institute Of Management & Technology - Mission

Our Mission is to impart vibrant, comprehensive and innovative learning to our students enabling them to be managers, entrepreneurs, and leaders with strong cultural values and to provide an ideal teaching environment and ambience to develop their skills to meet the challenges of the global business environment. 

It is further to create, inculcate, imbibe, translate and apply knowledge, to address the needs of individuals, industry and above all the trust of the society. This is visualized and accomplished through quality education, which communicates the knowledge and values and imparts the skills necessary for individuals to lead responsible, productive, and personally satisfying lives; through research, scholarship, and creative activities, which advance knowledge and enhance the educational process; and through good employment, which contributes to the solution of societal problems and enriches the quality of life in the nation. 

With this mission we aim for greater eminence and international prominence in Management, Science, Technology and Engineering while building recognition in the business, education and research. We engage the entire Accurate fraternity in our leading strengths through interdisciplinary cross-cultural initiatives. Programmes with the greatest potential for excellence will be targeted and given the resources to seek national and international recognition.