Dr. D.k Aggarwal (Dean Academics) IIM Shillong visited our campus on 12th August 2011. He delivered a a talk on paradigm shift in marketing. He has given several tips to the students to market a product in a competitive scenario.Dr. D.K. Aggrawal told to the students as per various international researches that 80% of the purchasing by the consumers has been done without any pre purchased decision. Ha has also discussed the current scenario of advertising and various acronyms of marketing. The session was very lively and interactive where in students asked various questions to Dr. D.K.Aggarwal.