Monday, March 3, 2014


Greater Noida, 8TH Feb, 2014:  Accurate Group of Institutions hosted its Second (2nd ) National Marketing Seminar focusing on the changing dimensions of Marketing, its practices in the current Business Environment under the supervision of  Dr. Rajeev Bhardwaj, Executive Director and the faculty members of  Marketing department.

The objective of the seminar was to encourage students to think beyond concepts taught in the class,  traditional practices and books, and instill in their minds the global Marketing practices that are being exercised by Marketing Professionals nowadays. This seminar was intended to increase the institute industry interaction and to learn the tricks of trade by practicing marketing managers in the fast changing Indian marketing scenario, spread awareness and improve personal capabilities of students so that they are capable to deliver from day one, and strive for business excellence. 

The program commenced with the registration of participants, Saraswati vandana, followed by welcome and felicitation of Chairperson, Professor R. J. Masilamani, Ex MD & CEO of Timex and Mr. Akshay Kaura,  CEO Wirehead Technologies and  other speakers followed by lighting of the Lamp by all eminent members.

Ms. Poonam Sharma (Group Director) also stressed the value of Marketing professionals by stating that it’s  the pulse of the vibrant organizations, and the revenue earner, she also stated that Marketing is the first choice of PGDM students and the entire batch opts for Marketing, as one of the major.

Dr. Rajeev Bhardwaj, started the proceedings with a warm welcome and words of of gratitude for all the speakers. His words motivated the students to work hard, as Marketing is a tough discipline to practice, results have to be delivered and the managers need to be on their toes 24 X 7, he also discussed about the new developments, like social media, use of analytics etc., changing the marketing scenario. He spoke about the necessity of knowledgeable managers, who would be ready to handle any situation. He also stressed on the increasing role of the marketing managers in the current business scenario.

Chairperson Prof. Masilamani led the morning session bringing forth the importance of Global Marketing Practices and how Marketing policies are shaping up the changes in various organizations. 

His session was followed by other eminent Speakers:

Mr. Akshay Kaura MD Wirehead spoke on approaches to align the marketing with Business needs, he shared his earlier experiences of marketing computers, and how he diversified into training and networking. He stressed the need of adaptability for marketing professionals.

Mr Kavee Kumar, Country head of Globe Capital Market Limited- presented his views on challenges before the sales team in forging relations with customers. The importance of customer relations and the growing impact of  e-marketing and business to business marketing. gave some tips and  on how to manage talent at the workplace, he shared his experiences and viewpoints on how to create a strategic win - win situation between the buyer and seller.

The second Session was chaired by Mr. Ashwani Kumar VP Jindal Steel & Power Ltd. who shared some of his experiences in the steel industry and stressed the need for better trained managers, the industry is looking for.
His speech was followed by other speakers from various Industries present to interact with students.

Mr. Manish Chib, Director- India Operations at KUWARE Austin TX, Online Marketing, Android & iPhone Apps and Websites emphasized on topics like developing organizational e-marketing  process.  Also imparted insight into methods to facilitate business to business marketing.

Mr. Ankit Sangal, Director, Win Healthcare OTC division, emphasized on the need and necessity of developing new talent and developing new marketing leaders.
This program was attended by various corporate professionals, academicians and students of various institutions.      

The program ended with vote of thanks to the distinguished guests and attendees by Prof. Arun Singh and Prof. Mukesh Sehrawat.


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